Strategic Narrative Architect
Teddy
Cannon
GTM Storytelling | AI & Media | Narrative Strategy
Translating complex technical systems into compelling commercial stories for 20+ years.
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Strategic Narrative Architect
GTM Storytelling | AI & Media | Narrative Strategy
Translating complex technical systems into compelling commercial stories for 20+ years.
In Japanese craftsmanship, a Himitsu-bako is a puzzle box—a container whose mechanism is hidden, requiring patience, insight, and an understanding of its architecture to open.
Every challenge in my career has been a puzzle box. From translating opaque AI systems into stories that build trust, to navigating the labyrinth of intellectual property clearance for billion-dollar brands, I've spent two decades finding the hidden mechanisms in impossible problems.
“I've spent two decades finding the hidden mechanism in impossible problems.”
Strategic narrative architect with 20+ years translating complex technical systems into compelling commercial stories. I operate at the intersection of product, commercial, and communications teams to build trust in ‘black box’ technologies.
My track record spans defining go-to-market narratives for AI-powered platforms, managing high-stakes storytelling for billion-dollar brands like Nike and LeBron James, and creating industry-defining content strategies for major networks.
3PSync
Nike / SpringHill Company
Crux Entertainment
MTV Networks
Defining category narratives and positioning strategies that open markets and drive adoption for complex technology platforms.
Crafting narratives that translate technical complexity into compelling stories for enterprise buyers, investors, and partners.
Operating at the intersection of product, commercial, and communications teams to align stakeholders and deliver cohesive strategies.
Making ‘black box’ technologies trustworthy by bridging the gap between engineering complexity and market understanding.
Positioning AI-powered platforms with narratives that address market fears, build trust, and accelerate enterprise adoption.
A Trivia Game About the Stories Behind Everyday Things
Every word has a story. Every phrase hides a history.
How well do you know the origins of everyday things?
Whether you're looking for a strategic narrative partner, want to discuss the future of AI in media, or just want to chat about etymology—I'd love to hear from you.